Hey there, friends!
I’m Delores, and today, I’m sharing an episode of Creative Juggle Joy by Kaylie Edwards my co-host that I think is a game-changer for any handmade creator who’s looking to scale their business.
In her latest episode, Kaylie dives into how adding digital products to your handmade business can help you bring more flexibility, reach a broader audience, and grow without feeling overwhelmed by the constant cycle of making and selling physical products.
What I love about this episode is how Kaylie breaks down the process of moving into a hybrid business model—where you don’t have to give up what you love about creating handmade products.
You simply add digital products to create more scalable income streams.
Here are a few key takeaways from Kaylie’s episode:
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Why Handmade Businesses Benefit from Digital Products: The beauty of digital products is that they allow you to scale without increasing your workload. You can continue doing what you love while reaching customers from all over the world—without the physical constraints of production.
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Easy Digital Products to Start With: Kaylie shares some simple and effective digital products you can create, such as printable patterns, templates, art prints, and guides. These are things you can sell over and over with minimal effort once created!
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How to Introduce Digital Products Without Overwhelm: Kaylie gives practical advice on how to introduce digital products gradually—starting small and testing your ideas with your audience first. It’s all about simplifying the process and finding what works for you.
I know from personal experience how tough it can be to juggle handmade business growth with the everyday hustle of running a creative business.
That’s why I absolutely love the hybrid model Kaylie talks about. It’s about finding the perfect balance between the physical and digital, and it can open up so many new possibilities for you and your business.
If you’re looking for actionable steps to add digital products to your handmade business and scale without losing your passion for your craft, Kaylie’s Beyond Handmade guide is the perfect resource to get started. It includes over 200 ideas to help you transition smoothly and scale with confidence.
Ready to start adding digital products to your business?
Grab Kaylie’s Beyond Handmade guide today and explore the possibilities of scaling your handmade business with digital products.
TRANSCRIPT:
Kaylie Edwards (00:00)
Hey there, lovely listeners. Welcome back to Creative Juggle Joy podcast. I'm Kaylie Edwards, your host for today, and I'm so excited to dive into a topic that I truly believe can help you level up your handmade business. Today, we're talking about moving into a hybrid model. What does that mean?
Well, it means adding digital products alongside your handmade creations. And yes, you can do both. So grab a cuppa, get comfy and let's dive in. You don't have to choose between handmade and digital. What if you could do both?
Today we're talking about moving into a hybrid model where handmade businesses can add digital products or other scalable income streams without giving up what they love. Why handmade businesses can benefit from digital income. More flexibility. Adding digital products opens up endless possibilities. You can scale without limitations of physical production.
Imagine not needing to make every item by hand to generate income. It's like a hamster wheel when you're creating handmade global reach. With digital products, your audience is no longer just local. You can reach customers all over the world without having to increase your workload.
and the power of automation. Once you create a digital product, it's a one-time effort that can keep earning you money while you focus on creating more or serving your customers. Easy digital products to start with. So printable patterns. If you're into crafting, knitting, sewing, you could create printable patterns and templates, or even if you're interested in surface pattern design.
This is a great one you can do. These products don't require much effort after the initial creation and you can sell them over and over. SVGs and digital art for digital artists or traditional artists who have a knack for the digital creation software, offering your illustrations as SVG files or digital downloads.
and even art prints using print on demand is an easy step into the digital world. These products also allow you to keep your handmade roots alive by digitizing your art and gives more audience a chance to love and respect your art and get joy from your art. For people who might not be able to afford your original art
They can have a digital form or a printed form of your original art piece. Guides and worksheets. Maybe you love teaching. Why not create a guide or worksheet that aligns with your craft? This could be a beginner's guide to a handmade process or templates that others can use in their own creative work. How to introduce digital products without the overwhelm. So start small. Choose one product like printables or digital planner.
or you're an art print of your original, introduce it to your audience gradually. Don't go overboard, let your customers warm up to this new offering. Maybe you just validate what they want, whether they want it first. Choose a few ideas and poll your audience for feedback. It may be that you have your handmade audience.
and you also start catering to the creative audience that want to follow you and into your niche. You don't have to reinvent the wheel, just offer them more value and use the 80-20 rule. So focus on 20 % of your digital products that are most likely to get sales and refine them over time. If you're ready to start adding scalable income streams to your handmade business or you're just curious whether you can
or you want to, check out my guide on transitioning from handmade to scalable income. It's called Beyond Handmade. It gives you around 200 ideas to get started with. It's packed with actual steps that you can implement today. Let's make this happen together. Thank you so much for tuning in to today's episode of the Creative Juggle Joy. I hope you found some valuable tips on how to integrate digital products into your handmade business and opened your mind to the possibilities.
possibilities of scaling smarter. Remember you can take it one step at a time and small changes will lead to big results over time. Until next time keep creating, keep juggling and most importantly keep finding joy in the process.