I’ll never forget the first time I spoke with Alayna Perrault. I was juggling classes, products, and a to-do list that felt a mile long. Marketing felt like one more thing to keep up with. But the way Alayna calmly broke everything down made it feel manageable almost immediately.
In Episode 67 of Creative Juggle Joy, we pull back the curtain on our real working strategy sessions. We talk openly about simplifying your marketing, choosing one clear focus, and using Pinterest as a long-term tool that quietly works in the background of your creative business.
From Finance to Watercolor
Before building her creative marketing business, Alayna Perrault worked in finance. During what she calls an adult gap year, she traveled, discovered watercolor, and started exploring a completely different path. Along the way, she began cold pitching artists she admired, including Kat Collette, and slowly built a business helping artists and educators grow through organic marketing strategies.
Her story is a good reminder that creative careers are rarely linear. Staying curious often leads us somewhere better than we planned.
Why One Clear Goal Changes Everything
When Alayna and I first started working together, I was spinning plates. Classes, launches, social media, products: everything felt important and urgent. One of the first questions she asked me was simple but powerful.
What is your North Star goal? Are you trying to license your art, drive traffic to your shop, or sell a specific product? When you choose one goal and align your actions to it, everything becomes lighter. Simplifying your marketing is not lazy. It’s strategic.
Pinterest Is Not Social Media
I used to think of Pinterest as another platform to keep up with. Alayna reframed it for me completely. Pinterest is a visual search engine, more like Google than Instagram. People come to Pinterest actively looking for ideas, which makes it an ideal place for artists.
By using keywords intentionally, creating clear boards, and pinning content that leads back to your work, Pinterest can quietly send traffic to your site while you’re busy creating.
A Gentle, Sustainable Pin Plan
We also walk through a simple 30-day pinning strategy that feels realistic, even for busy artists. Choose ten pieces of content you want to promote, create three pin variations for each, and schedule one pin per day. There’s some setup at the start, but once it’s done, Pinterest keeps working without daily pressure.
A Calmer Way to Think About Marketing
Marketing doesn’t have to feel pushy or overwhelming. It can be calm, intentional, and aligned with how you already create. You’re sharing something beautiful with people who are actively searching for it. If marketing has felt heavy for you, I hope this conversation offers a different way forward.
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Episode Link
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Resources Mentioned in This Episode
Alayna Perrault (Alayna Creative), marketing strategist.
Pinterest (visual search engine & business tools).
Pinterest Trends tool: https://trends.pinterest.com
Skillshare (online learning).
Cat Coquilette (artist).
Winsor & Newton Cotman watercolors.
Core watercolor paints.
Later scheduling tool.
Template Club (Delores’ membership offering).
Affiliate Disclaimer
Some links in this post may be affiliate links, which means Kaylie or Delores may receive a small commission at no extra cost to you. We only share tools or products we genuinely love and use ourselves.
Transcript
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